Business Hatchery Alumni Success Stories
Nigel Jordan got his idea for Twigs Naturals from his dislike for his Grannies “bush tea” and his mom’s recommendation to use ‘this bush or that bush’ as medicine for every ill or sickness. He always maintained a kitchen garden and from his use of different herbs, spices and bushes Twigs Naturals was born. Currently Twigs Naturals has a line of 12 different herbal teas and 4 tea blends. One of his tea blends, the Caribbean Christmas Tea recently won second place at the Global Tea Championship 2017 and his Mint Tea took third place. Nigel also recently received Certification as a Level 1 Tea Specialist from The Specialty Tea Institute.
When the Business Hatchery team first engaged Nigel, his determination and passion about his products were evident. He was already engaging customers and selling his teas to a small network through word of mouth marketing. Nigel was open to learning from the team and expressed his need for assistance to grow his business; he especially required assistance in Accounting and Finance.
Nigel admits ‘off the bat’ the Business Hatchery assisted him with “understanding his market and understanding who his customers are…the assistance with the Market Research formed my product and change the view…as I moved into commercialization I realized the guidance provided on audience insight was a little more accurate that my perceptions.”
The segment on Intellectual Property Rights assisted Nigel tremendously with business registration, copyrights and trademarking knowledge which proved to be both beneficial and necessary for his recent trip to the Global Tea Championship in Las Vegas.
He has further stated that ninety percent of what’s happening in his business now has Business Hatchery mindset, knowledge, concepts and tools influence, “I did not expect the programme to open my mind to so many things,” Nigel admitted.
Nigel is also a beneficiary of the Business Hatchery Alumni Mentorship Programme. He was paired with a mentor who has regional and local experience as a Chief Financial Officer to assist him further with Finance and Accounting post Business Hatchery. He admits the mentorship has been very helpful and that he still feels as though he is part of the Business Hatchery Programme, “it is not just three months, you aren’t just passing through a programme, there are numerous benefits and opportunities available after you complete the programme.”
You can find Twigs Naturals on the shelves of Price Club Chaguanas, Fresh Organics in Maraval, Live Green Woodbrook, Novela Café Fredrick Street, Herbs and Health in Gulf City and Organic Life in Tobago, Veg Out on UWI Campus and Tablespoon Café on the Eastern Main Road.
Tamith Griffith’s home-style seasonings and sauces business, Ultimate Flavorz manufactures a unique authentic line of pepper sauces. It is a fusion of Tamia’s culinary skills and a cherished family recipe. Her line currently boasts of mouthwatering flavors such as Ginger Spice, Pimento Fusion and of course Original Homestyle Pepper Sauces.
Tamia is very passionate and committed to her business when she started the Business Hatchery programme she was dedicated to molding and developing her products, strengthening her networks, mentorship opportunities and evolving her business model.
From the inception of her participation it the programme she began citing her learnings in comprehending the problem her business is solving and understanding her unfair advantage. She remained excited throughout the other Workshops and energized and enthusiastic about new insights and perspective gained by the Lean Canvas as well as the approach and structure of the Business Hatchery Programme. The Market Research assignment gave her data which she used to become more customer-centric, she admits that it is “important to know the needs of your customer and to tailor your business to meet these needs.”
Tamia refers to her time in the Business Hatchery programmes as “a wonderful experience I would recommend that all start-up businesses do this program. The guidance I would have received and the insight was very helpful in assisting me in developing my business plan. When I started I was not sure whether I would have gone further with my idea and today I am certain that I am on track to achieving my business goals and I have a potentially successful business. I am so happy I invested in myself and my business and did this program.”
Ultimate Flavorz products can be found at Blooms Imports in Diego Martin and The Shop in Normandie Hotel, Sweet Nothings in Trinicity Mall, Market Movers Online and Peppercorn West Mall and Ellerslie Plaza.
Colleen Cameron, founder and CEO of Caribbean Concoctions has a deep passion for indigenous delicacies and candies. Her business offers the repackaging of these delicious sweets and candies which she purchases from external suppliers and resells at craft markets and expos. Caribbean Concoctions also offer catering services, gift baskets and dessert stations for weddings and events.
Colleen was unsure of how to position her business in the market to reach her target audience; she was also having difficulties with identifying the value proposition of her business. Upon commencement of CARIRI’s Business Hatchery programme, she indicated she was having problems in translating her passion for her business into a viable business entity which maximized its growth potential.
Colleen specified “in terms of the opportunities available and the nurturing of a mindset to think big, to think global” as one of the biggest take-ways and differences of the Business Hatchery programme from other business programmes. She identifies tools such as Business Canvas, Market Research strategies, the Financial Planning projection tool, the Intellectual Property and Law workshop and other models within the programme as “really helpful in helping me view my business as a business…with global potential.”
Colleen admits the Business Pitch model put her in a frame of mind which at first was difficult, but proved to be an invaluable asset to her business, “it forced me step out of myself and away from the love and passion for my business, and look at my business from the outside, and pitch my business in a practical manner which can convince an investor to invest in my business.”
Colleen currently showcases her products at various COURTS outlets throughout Trinidad and Tobago aside from up markets and expos.
FB – Caribbean Concoctions
Email – email@example.com
Lyndi and Lynissa Jordan
Aurora Bitayson Ltd.
Sisters Lyndi and Lynissa Jordan operates a family owned agriculture and winery estate in the community of La Fillette. Aurora Bitayson Ltd. focuses on growing mainly tree crops such as citrus, mangoes, avocados and more for wholesale and retail sale. The sisters incorporate some of the fruits from their estate to produce their own line of organic artisan fruit wines and syrups/jellies. Their formulas are three generations old with new food technology techniques being implemented as the business develops.
Lyndi and Lynissa applied to CARIRI’s Business Hatchery programme seeking to grow their business to a commercial level with a goal of exporting their products globally. They cite the Business Model, Marketing and Accounting and Finance workshops as pivotal in helping them to ‘zone in’ and focus on the needs of their business. The opportunity to pitch to our external business panel at the end of the programme offered an independent perspective and gave the sisters additional insight and recommendations for their business.
They admit to still using daily the tools and skill-sets learnt in the Business Hatchery Programme from the Business Hatchery team. “Most of the programme was an eye opener, I did one business programme before but…the way CARIRI has structured the programme allowed us to actually become more involved in our business…it is very different from other existing business programmes. Since the Business Hatchery programme I am more aware of marketing strategies of other products and constantly thinking of innovative way to market ours” says Lyndi.
Lynissa cites the “ability to go through the programme and run your business while applying the concepts learnt in workshops as perfect.”
You can find Aurora Bitayson products currently on shelves at Medicine Shops in Maraval.
Lyndi/Lynissa – (868) 735-8902
FB- Aurora Bitayson Limited
Email – firstname.lastname@example.org
King’s Specialty was born out of Regina’s deep passion to create a legacy from a family tradition of creating Christmas treats and drinks. Regina paired her family traditions and recipes with a ‘modern twist’ and created a variety line of flavored Ponche de Creme and Liqueurs infusing locally sourced fruits, herbs and spices.
When the Business Hatchery team met Regina her passion was evident and she had established realistic goals for her business. However, by her own admission, she was “looking for a way to take her business to the next level.” From the onset Regina indicated she needed assistance with Market Research, Accounting and Finance and identifying and articulating her Value Proposition.
She benefitted from all the Workshops within the programme in closing the gaps on those initial difficulties, the Market Research workshop specifically helped with her pitching techniques and the workshop on Value Proposition taught her of the importance of doing more research to understand trends, competitors and to make her product unique.
Regina admits to being surprised and pleased with “the knowledge base of all the coaches…you can have a conversation with any of them on any of the workshops.”
She describes her journey through the Business Hatchery programme as “overall invaluable to me….just being in that space of like-minded individuals …challenges you to be more creative, to think…although I did some of the things before, I didn’t actually have a business then but the practicability and applicability of the programme was instrumental in pushing my business forward…and also the people that you meet are priceless, I’ve made some really great, valuable friends.”
FB – King’s Specialty Drinks
De Jeunesse Bath and Body
Shenelle Hills-Fife the creator of De Jeunesse Bath and Body, fashioned a unique bath and body business which produces rich quality handmade bath and body products from natural materials. De Jeunesse offers a wide variety of customizable products inclusive of artistic soaps, massage oils, body and butter creams and other gluten free products.
Shenelle came to the Business Hatchery programme passionate and determined to develop her business skills. She benefited from the Market Research, Accounting and Finance and the Business Model workshops citing that the Value Proposition workshop assisted her in figuring out “who exactly I am selling to.” The Market Research workshop assisted her in pricing strategies and packaging options and offers for her products. Her difficulties with financial calculations were addressed in the Accounting and Finance workshop which she indicated was the most beneficial workshop for her as she gained greater insight and understanding in “calculating breakeven point, creating income statements and cash flow.”
Shenelle describes the Business Hatchery programme as “amazing as I thought I learnt it all until I came here.”
De Jeunesse products can be found on the shelves of Excellent Stores, Organic Heaven in Maraval and at up-markets and craft expos.
FB: De Jeunésse
Ramona Totesau Peters
Easy Listening Promotions
“The Business Hatchery modules, taught me, what I did not know, but needed to know to run my business efficiently and effectively”. Ramona started in the Business Hatchery Programme with a dream and passion. All she knew was she enjoyed coordinating concerts for unknown artistes and bands to showcase their talents. She admits she had limited finances and a fairly good understanding of the risks involved in running a business. Her company, Easy Listening Promotions provides underground bands and artistes with a stage to perform and an environment to network.
Ramona knew what she wanted to do, and she tried twice before enrolment in the Business Hatchery, but with little to no success. The both times she held her concerts she ended up in the ‘red zone’. She knew she needed help with running her business so as to make a profit rather than a loss. She also wanted to do market research studies to test the market demand or rather market response to what her company was offering.
She became aware of CARIRI’s Business Hatchery while doing a google search for entrepreneurship Programmes geared towards assisting early stage start-ups and new entrepreneurs understand and implement business fundamentals. She eagerly stated, “what I liked most about the application stage was that it was completely free to apply.”
Ramona was subsequently accepted into Cycle 5 of the Business Hatchery Programme, which commenced in August 2015.
“The Business Hatchery modules, taught me, what I did not know, but needed to know to run my business efficiently and effectively, everything that was taught is what I needed to know at that point in time” said Mrs. Totesau-Peters.
She further shared that, “I wanted to be an entrepreneur, I did not consider myself an entrepreneur until commencement of the Business Hatchery Programme. The tools taught and the knowledge gained from the Business Hatchery allowed me to understand the difference between an entrepreneur and a businessman, I am an entrepreneur”.
Ramona acknowledges that the Business Hatchery Programme enabled her with understanding of business fundamentals, and all the modules taught were practical, she was able to implement what was taught in the workshops almost immediately in her business.
She shares that her favorite workshops were the Value Proposition and Base Case Analysis, Accounting and Finance for Start-ups and the Business Model Canvas and was eager to state that the implementation of Business Pitching from the onset of the Programme continuing to the very end assisted her tremendously in improving her pitching skills and boosting her confidence to be more comfortable pitching her business to anyone, at any given time. She credits the Value Proposition segment with helping her to differentiate her business from similar businesses in the market thereby using this knowledge to her advantage when pitching to different audiences.
Ramona insists however, “one of the most valuable assets of the Business Hatchery Programme is in the weekly one-on-one business coaching sessions afforded to all clients, it was during these sessions everything came together for me, the dots connected and everything started making sense, the coaches were understanding, supportive and inspirational in every session.” She also said being in an environment with other like-minded persons, learning from them and receiving their support, and being able to network and be part of the alumni community proved invaluable to the growth and continuing success of her business.
Upon completion the Business Hatchery Programme, Ramona was recommended for CARIRI’s Mentorship Programme, which is offered to selected graduating Business Hatchery clients free of charge. It is a 6-month mentorship Programme where clients are paired with a Mentor in an area where it is deemed the Mentors strength will be valuable for further development of the client’s business and entrepreneurial spirit. She describes the experience of being a Mentee as rewarding and necessary in propelling her business to its current stage.
“The Business Hatchery programme is a win-win situation, there is nothing to lose from participating in the programme, even if you think you know what is going to be taught, you will be surprised at how much you will learn from the facilitators, other clients, and content of the Programme” says Ramona.
Since completion of the Programme, Ramona has been implementing the tools learned in organizing and producing her concerts, which she has admitted has significantly reduced her learning curve. She has held two successful concerts thus far, and has received great feedback from patrons which she plans to implement in her next concert to continuously keep her customers pleased as their needs are her top priority.
Email – email@example.com
Facebook – @ Easy Listening Promotions
Twitter – @ easy_listen
Instagram – @ el_promotions
Veronique Walters has worked for many years as an esthetician, it is through her experience in this field she noticed some skin-care product lines produced little to no results on the skin of women living in the Caribbean. She started in-depth research for a deeper understanding of ingredients and formulas for skin care products and thus expanded her knowledge of skin care. Armed with this new found knowledge and a desire to please her clients, Veronique Walters created Resurgent Cosmetics. A cosmetic line created specifically for Caribbean people, targeting the needs of skin of color.
Upon commencement of the Business Hatchery programme Veronique’s passion was evident, her attitude was energetic and she was flexible and open to the critique and advice of the Business Hatchery team. She admits to feeling “fearful and unprepared for this next step”, however, she pursued. Some of the most valuable take-ways she noted from the programme are “confidence and discipline…coming from a skills based industry… I lacked business discipline.”
She became more aware of how important marketing and on-going marketing research is to a business and more so how to analyze and implement the data received by customers into your business.
Veronique admits, coming into the programme she was stuck for a while trying to figuring out the value proposition of her business as many other skin care lines existed. It was not until completion of the programme after her one-on-one coaching sessions and the cultivation of an entrepreneurial mindset through the Workshops she gained clear understanding of her business value, the value she is giving to her customers and how to articulate her value proposition effectively.
Resurgent Cosmetics is currently on shelves at Body Beautiful on Ariapita Avenue, Beauty Bag in Vistabella and online at resurgentcosmetics.com
Veronique Walters – (868) 789-2342
FB: Resurgent Cosmetics