Idea Advisory Service

Idea Advisory Service

About Idea Advisory Service (IAS)


CARIRI’s Idea Advisory Service is an initiative to encourage innovation and to assist persons with taking their idea to market. The Danish Technological Institute who has been providing this service in Denmark for the past forty-three years has trained a team from CARIRI with varying backgrounds and capabilities to execute this service in Trinidad and Tobago. CARIRI’s IAS has tailored their model to suit the needs of our economy and eventually the rest of the Caribbean.


Many great ideas are not commercialized because of a disconnect between the idea, what the market wants and how the product or service is evaluated by the market. The Idea Advisory Service seeks to close this gap by working with innovators to assess the facts and assumptions surrounding their ideas. Once proof of business has been established, there are two pathways to commercialization either via business start-ups or licensing.


Business Startups: At CARIRI, our Business Hatchery Programme is an intensive three (3) month programme that focuses on training entrepreneurs on the fundamentals of running their own business. For further information on this programme, please visit


Licensing: The second option of licensing enables anyone who is willing to be creative, dynamic and daring to exploit the expertise of an existing company, in terms of market experience, distribution channels and manufacturing to commercialize your ideas. You, the innovator, trade the risk associated with starting a company for royalty payment.


Benefits of IAS:-


1. Confidentially, independent and objective assessment of innovators’ ideas anytime all the time;

2. Involvement of the innovator in the idea validation and commercialization process;

3. Identification and strengthening of the benefits of your idea to the target market;

4. Assessment of the novelty of your idea and advice on which intellectual property tool would be the most relevant in securing your idea;

5. Evaluation of market demand for your invention;

6. Assistance in the development of a demonstration model (pretotype) where necessary;

7. Identification and networking with potential licensees of your idea on your behalf;

8. Negotiation of a licensing agreement


Feel free to contact the IAS Team at: Tel: 299-0209 ext. 2210,2212,2662 Email:

Submission Guidelines

Below, find a handful of requirements your innovation must meet before we can go further with our advisory. Your innovation:


1. Must be your own
You must be the original creator of the idea submission and have the exclusive right to submit it to IAS. You agree not to upload images that belong to someone else as a part of your idea.


2. Must be original
The purpose of IAS is first and foremost to commercialize ideas. This means we’re looking for new ideas that solves a real problem. We cannot commercialize ideas/innovations that already exist. We therefore cannot offer advice on ideas / innovations that have the following properties:

  • Virtually the same product is being sold already
  • Current products solve the problem in a better way
  • A published patent or concept already exists for the idea
  • The idea is not different enough to compete in an already saturated market
  • The idea combines different existing features together without a clear benefit


Please make sure your idea is one of a kind before submitting. Search the web for existing patents, products, and concepts.


3. Must be complete – no placeholders
While you may edit content after submitting your idea, please don’t submit incomplete ideas. Incomplete submissions with minimal images and text or ones that say “images coming soon” (or something similar) are not permitted.


4. Keep it appropriate
We will not handle ideas/innovations related to the below topics. We will decide how a submission fits these standards at our discretion.

  • Death, killing, blood, terrorism, or torture
  • Racism, bullying, or cruelty to animals
  • Contesting norms, policies, procedures, and decisions made by staff


5. Make it clear and legible
Be precise and take your time. Clear grammar and spelling are essential to our ability to understand your idea. Your submission title, description, problem, and solution text should be clearly understood. Please make sure your submission is in English.


"The IAS has brought my business idea from proof of concept to a tangible innovation product. It also helped me to understand and see the potential of my product."
Brian Benoit
"Everyone has ideas. Most people have no clue about how to take their ideas to the next step. I have been able to gain advice not only how to act on my idea, Twigs Naturals but assistance in how to protect the intellectual property and develop more through innovation. "
Nigel Jordan
Twigs Naturals
"The IAS team has been very professional and accommodating. I appreciate that their focus is not only on product development but the individual as well. They guided me through the Business Hatchery Programme which made me grow as an inventor and entrepreneur, this has allowed me to see a clearer path to bring my product to market. The programme has allowed me to network with key mentors, who together with the IAS team will further assist with the licensing of the product."
Janelle Nelson
"Entrepreneurship can feel like a lonely journey but entrepreneurs don't need to travel this journey alone. One of the greatest experience is the one on one session with experts who helped me to brainstorm all possible scenarios aka Murphy's law. In entrepreneurship, Murphy's law ( what can go wrong will go wrong) is common as the law of gravity but having CARIRI as a partner entrepreneurs can defy the law of gravity and soar to their fullest potential."
Kevan Sinanan
"CARIRI’s Idea Advisory Service (IAS) has been instrumental in converting my dream into a reality. The IAS has provided me with the resources I needed to cultivate my idea and has shown me that entrepreneurship is now a way of life. To bring an idea into reality can be quite challenging and if direction is not sought can cause a dream to fail. I had reached a stumbling block and had placed my dream on the back burner. I then saw CARIRI advertise their IAS programme on Facebook and decided to contact them. This was the best decision ever."
"When you don't know what you don't know, the IAS opens your mind to possibilities!"
Neil Beekie
"As a creative, one of the most difficult hurdles for me has been shifting roles to the business side of running a studio. From project management to staying on track with the development of my prototypes, patiently working with me on the fundamentals of a business plan and figuring out my value proposition, to assessing the local market opportunities and brainstorming entry strategies to get my IP on a global stage, the Cariri IAS team been at my side every step of this journey. I am grateful for the guidance provided by the IAS team that has helped me to move my business forward."
Jeunanne Alkins
Everything Slight Pepper
"Being a member of CARIRI's IAS has allowed for invaluable mentorship and also access to knowledge gain and sharing, inclusive of the many facets of intellectual property and also export. The IAS, together with the Business Hatchery Programme has helped to not just truly put me into the entrepreneurial mindset, but it also provided the tools to ensure that better and more sound business decisions are made."
Regina King
King's Specialty
"CARIRI helped me think my idea through more thoroughly, and gave me useful suggestions and tips on the actual process of launching a business."
Tremayne Durham