PitchIT Caribbean’s Alumni Launch and Networking Mixer
On Friday 16th November 2018, the Caribbean Industrial Research Institute (CARIRI) hosted the PitchIT Caribbean’s Alumni Network Launch at the Trinidad Hilton and Conference Centre, which represents an important next step in promoting a vibrant regional mobile Start Up community.
The hosting of this event in Trinidad and Tobago represented an opportunity to bring the stakeholders in the mobile app development community together, with the aim of building strong networks among entrepreneurs and business development entities, thus contributing to the promotion of the development and enhancement of the mobile app ecosystem.
The Permanent Secretary in the Ministry of Planning and Development, Ms Joanne Deoraj delivered the feature remarks and stated “The Government welcomes and fully supports this PitchIT Caribbean initiative, recognizing that the key tenets of ICT, Innovation and Entrepreneurship encapsulated in the Project constitute developmental planks that are central to the achievement of economic transformation objectives of Sustainable Growth and Diversification”.
Additionally, she went on to say that “Mobile technology, in particular, offers a potential platform for economic growth and high quality jobs in the mobile industry, while mobile software and apps also have the potential to catalyze other sectors such as healthcare or government. Apps are now being developed at virtually the speed of light. The potential therefore exists through Innovation in ICT to not only build competitiveness, but also create a virtual explosion of entrepreneurial activity in Trinidad and Tobago”.
Ms Golda Lushington, Technologist at CARIRI and Project Lead for the local leg of PitchIT Caribbean stated “with the domestic economy only now beginning to emerge from the grip of recession and economic rightsizing leaving in its wake a contracting job market, CARIRI considers it opportune, and indeed an imperative, to intensify the focus on Innovation and Entrepreneurship on a national scale and across diverse sectors, inclusive of the mobile app development industry. CARIRI has long recognized that the achievement of a diversified, internationally competitive economy is contingent, on according primacy, in the developmental planning agenda to the promotion of Innovation and Entrepreneurship as key drivers of sustainability. Towards this end, the Institute has taken the lead by putting in place pertinent infrastructure and embarking on a number of initiatives to foster innovation facilitation, entrepreneurship development, new business creation and business expansion; all of which form core constituents of our Centre for Enterprise Development, located at Freeport. “
Ms Melissa Johnson, Project Lead at Lumin Consulting Incorporated in Jamaica joined us at the event and expressed her pleasure at the progress that was made by all the regional hubs stating her excitement that the Alumni network was now being formed as it would create new opportunities for these mobile app entrepreneurs.
The evening also saw another first for CARIRI as it launched its first 100% in-house built mobile app for its client, Sookhai’s Diesel Service Ltd (SDS). The CARIRI Data Analytics team has been working with SDS over the last few months to create an integrated customised solution for the Management and clients of the company. This solution included dashboards which generate relevant information for the Management of SDS to make more timely and informed decisions. The next part of the solution includes an app called the SD STAR app for customers; who will now be able to track their vehicles at every point in the service system. This innovative app is the first of its kind in the country and we expect it to change the face of the service industry.
PitchIT Caribbean is designed to strengthen the Caribbean Mobile Innovation Ecosystem and foster the growth of sustainable and competitive mobile enterprises through activities that will target early stage Innovators, and guide them to market readiness. PitchIT Caribbean is administered by a University of the West Indies Consortium led by Lumin Consulting Incorporated in Jamaica, formerly UWI Consulting Incorporated. The project is funded by the Government of Canada and executed by the World Bank Group. It spans 14 Caribbean Community countries, in five of which mobile hubs, referred to as mHubs, have been established under a project partnership arrangement.
The mHub partners of PitchIT Caribbean are all focused on building mobile innovation communities in their respective countries by engaging a variety of local stakeholder groups. CARIRI is the mHub partner in Trinidad and Tobago and plans to further engage the mobile app community via various initiatives in the coming year.
Idea Advisory Service
Bridging the Gap to Commercial Application of Innovation
The Caribbean Industrial Research Institute (CARIRI) has launched a new project which aims to encourage the innovative spirit of the national community. This 3-year project is backed by the Inter-American Development Bank (IDB) and will target the various communities, individuals and companies across Trinidad and Tobago. Aptly called ‘Bridging the Gap to Commercial Application of Innovation’, this project aims to move your idea to reality.
The objectives of the project are:
- To support individuals and firms in the development and monetisation / commercialization of business innovations;
- To support local enterprises to apply innovation for increased competitiveness and sustainability.
The project will be executed under CARIRI’s Idea Advisory Service (IAS) which has been operational over the last 2 ½ years and has screened over 300+ ideas thus far. Screening is completely free and so is the advice given. The IAS provides an opportunity to bring your ideas to life and CARIRI’s team has been internationally trained and possess varying backgrounds and capabilities to execute this service locally.
Benefits of the IAS:
• Idea Generation and sensitization sessions to spur creative thinking and quality ideas;
• Confidential, independent and objective assessment of ideas submitted;
• Access to CARIRI resources, networks and strategic partners;
• IAS Team members provide guidance to applicants from conceptualization to commercialization;
• Free access to CARIRI’s Intellectual Property Clinic with convenient location and parking at our Centre for Enterprise Development, Freeport;
• Upon completion of the core IAS programme, applicants receive a Certificate of Participation/Completion;
• Be part of an elite network of idea generators with opportunity to collaborate with peers
Who is eligible?
• All citizens of Trinidad and Tobago with the passion, commitment and determination to taking their ideas forward to market;
• Students and graduates;
• Working professionals;
• Transitioning professionals who are interested in leveraging their professional experience to develop and commercialize an innovation in their respective fields;
• Microenterprises and Small and Medium Enterprises.
For more information on this project and to find out how you can benefit from this free service, please visit our website at www.cedcariri.com/ias or contact us at firstname.lastname@example.org or call us at 299-0209 ext 2110.
Calling all SMEs! Do you want to learn how to create your very own logo? Join us for our 1-DAY Logo Design Workshop.
Date: August 9th, 2018
Time: 9:30 a.m. – 3:30 p.m.
Location: Microsoft Innovation Centre, Centre for Entreprise Development, Innovation Avenue Freeport
Cost: $TTD 550.00
Topics to be discussed include:
- Brand Importance
- Introduction to the appropriate software
- Introduction to industry standards and practices.
- Software: Illustrator, Photoshop
Secured Parking | Lunch | Computer Lab | All materials provided | 20 spaces available
For more information contact:
Jessica Ramoutar | 299-0210 ext. 5687/2677 | email@example.com
“When will the future arrive? The 4th Industrial Revolution is here. “
This was the theme of the Caribbean Industrial Research Institute’s (CARIRI’s) mega Conference entitled Innovating with Emerging Technology which was held on Wednesday 18th April at the Hyatt Regency Trinidad.
Chief Executive Officer of CARIRI, Mr Liaquat Ali Shah, gave the Opening remarks and stated ‘As part of our strategic approach, we are seeking to contribute to the building of capacity for Innovation on a national scale and position the Institute as a Focal Point for Innovation and Technology, not just nationally, but in the region as a whole. In this context, we have recognized, based on past experience, the imperative of instituting the appropriate infrastructure to develop the areas of Innovation and ICT, as part of our capacity building efforts. Our approach, I should hasten to add, takes cognizance of the importance of establishing a platform for sustainable economic transformation over the medium to long term, as an integral part of the diversification thrust.’
The sold out event saw the Minister of Trade and Industry, the Honorable Paula Gopee Scoon deliver the Feature Address in which she reiterated the government’s commitment to diversify the economy, and this includes strengthening the Information and Communications Technology (ICT) sector.
As part of the thrust to include technology in every aspect of our lives, and to showcase how small the world has become with this technology, CARIRI was able to set up a live stream to the Embassy in Washington D.C., U.S.A. for members of the Diaspora. Additionally, His Excellency Brigadier General (Ret’d) Anthony Phillips-Spencer, Ambassador of the Republic of Trinidad and Tobago brought greetings to the audience here in Trinidad.
CARIRI was able to secure internationally recognized speakers in various areas of the 4th Industrial Revolution and the day started off with a bang as Professor Anthony Clayton of UWI Mona, Jamaica was able to speak in depth about Artificial Intelligence and Robotics. Right after this, Mr Nelson Mac Quhae, Chief Technical Officer at Microsoft LATAM spoke about the Internet of Things and how we can expect to communicate in the future. The Intellectual Property Office of Trinidad and Tobago then presented on the role of intellectual property in the future.
Ms Thelma Britton, the Senior Operations and Logistics Manager for Panama and the Caribbean of UBER gave wonderful insight into the operations of her company in T&T and the Caribbean and then was able to speak to the future of urban mobility. Daniel Poliquin of IBM Corporation in Canada discussed at length smarter cities and how we can go about shaping the region. Marla Dukharan, Caribbean Economist brought home the point of e-Government and Digital settlement networks and the day wrapped up with Dave Landry, co-founder of Datawheel which is a spin off of MIT, Boston.
After such a full day, participants were well informed and had the chance to interact with the speakers via an application in which they could ask their questions via their mobile devices, once again incorporating technology into the Conference.
Our region stands on the threshold of a technological revolution that will essentially alter the way we live, work, and relate to one another. In its scale, scope, and complexity, this transformation, which has been taking place for a while, will be unlike anything that we have experienced before. Although we do not yet know just how it will unfold, one thing is clear: our response to it must be integrated and all-inclusive, involving all stakeholders from the public and private sectors to academia and civil society.
Cognizant of the anticipated transformative impact of this technological development, and mindful of the need for an integrated and all-inclusive response, involving all stakeholders from the public and private sectors, as well as academia and civil society, CARIRI wanted to bring the spotlight to bear on this potentially disruptive development. At the end of the Conference, it is clear that CARIRI was able to achieve its goal.
In today’s rapidly evolving data-driven business world, organisations continue to recognise the strength and value of maintaining an active and robust presence on digital and social media platforms. These platforms are providing additional points of contact with stakeholders and creating new avenues to strengthen relationships. With valuable and unprecedented access to data about products, competitors and consumer behaviour, businesses with an effective social media presence and strong engagement strategy are better poised for strategic advertising, marketing, sales and customer service.
The question therefore remains- Are you there yet?
For success in today’s digital world, you must have a plan to integrate your social and mobile marketing strategies into your business strategy. Whether your company has a sophisticated engagement strategy or you are a new start-up, the immersion exercise will help you to strengthen your top level strategy, structure your review and management of digital analytics, improve your business intelligence on social media and leverage evolving trends to grow provable market share and build stronger relationships with your high value markets.
The objective of the programme is to provide participants with the practical knowledge and insights required to manage their individual and business presence on social media. It includes a practical project where students will create and evaluate a comprehensive social marketing strategy for an organisation of their choice.
This project in the Social Media Marketing will put the methodologies, tools, and insights they have learned to the test as they create a multifaceted plan to assure effective social marketing is an integral part of their business strategy.
What do I need for this course?
- Basic computer skills and knowledge
- A creative mind-set
- A passion for communications, advertising, marketing, social media and data mining
Who should attend?
- Social Media Marketers
- Organisations seeking to establish a marketing presence on social media
- Anyone interested in social media communications and marketing
What am I going to learn?
- The evolution of social media marketing in the context of Trinidad and Tobago
- Current practices in social media marketing
- To properly identify and select social media platforms to engage businesses and consumers
- To develop, manage, measure and adjust your traditional and social media marketing strategies, matching markets to strategies to position your brand in the global digital marketplace, maximize your business’ competitive advantage and profitably grow your business.
- To create targeted content and spark dialogue with various digital and social communities
- To manage reputational issues on social media
- To make more informed decisions about the structure of social media teams
- To apply analytical techniques correctly to monitor and measure your social media performance on multiple platforms; to use the proper tools and tactics for listening to your customer; and to appropriately use the insights gathered to target continuous improvements
The following will be covered:
Introduction to Social Media
- The turning point in communications- Myths and facts about social media
- Understanding the social media landscape
- Understanding what makes content go viral
- How and why social media is working for companies today
- Developing a Marketing Pitch to get businesses started on social media
Developing your social media strategy
- Aligning social media marketing with overall business strategy
- Developing SMART objectives for social media strategies and campaigns
- Identifying and researching the behaviour of Target Audiences on social media
- Identifying influencers on social media
- Distinguishing homophily from influence
- Leveraging peer influence for business
- Introduction to Twitter
- Getting started using Twitter
- Building Relationships: Finding the right people & accounts to follow
- Searching for information & competitors
- Finding and developing your voice
- Creating and managing tweets
- Using Twitter lists as a marketing tool
- Monitoring conversations about your business
- Measuring your impact on Twitter (Analytics)
- An introduction to Facebook, review of new features
- Managing a personal presence
- Creating a Business Page, Groups
- Targeting and Building audiences
- Improving Facebook fan engagement
- Creating Engaging Status updates
- Treating with Trolls
- Polls & surveys for brand measurement/ audience engagement
- Facebook events & marketing techniques
- Facebook photos & videos
- Facebook ad techniques to increase revenue
- Ad metrics and how to figure out what is working
- Connecting Facebook to Instagram
- Introduction to Instagram
- Managing a personal and business presence on Instagram
- Targeting and building audiences
- Instagram photos and videos
- Marketing on Instagram
- Establishing a personal presence on LinkedIn
- How to find and build connections relevant to you and your industry
- Job Searcher or Employer- Using LinkedIn as an HR machine
- Managing your LinkedIn company page
- Optimization strategies
- How to use LinkedIn to support content marketing
- LinkedIn groups
- Introduction to Pinterest
- Pinterest in the Trinbagonian context
- Pinterest Business Etiquette
- Using Pinterest in Your Marketing Campaigns
- Introduction to Snapchat
- Snapchat content strategy
- Managing & Tracking customers on Snapchat
Social Media Mining and Measurement
- Understanding social media mining and measurement
- Listening, Monitoring, Community analysis, Sentiment analysis, User engagement analysis
- Analyzing methods to leverage search and data mining to generate advertising and win sales on social media 10: Developing a social media editorial calendar
Social Media Reputation Monitoring and Crises Management strategies
Students will be required to complete a final project where they will create and evaluate a comprehensive social marketing strategy. This final project will put the methodologies, tools, and insights learned to the test as students create a multifaceted plan to assure effective social marketing is an integral part of their business strategy. On Completion Students will receive a certificate of completion
Kevin Mc Clean
Kevin Mc Clean currently serves as the Social Media Manager for various organisations where he has successfully applied techniques, strategies and metrics that brought growth, engagement and developed the organisation. Mr. Mc Clean has over seven years’ expertise in Social Media Management and he has experience in social communications integration for organisations in the Human Resources, Tertiary Education, Early Childhood / Primary Education and the Automotive Industries. As a Social Media Strategist, Mr. Mc Clean has led social media marketing programs, online engagement in social platform programmes and social marketing for B2B professional services companies.
He has also attained a professional certification in Social Media Strategy from the Arthur Lok Jack Graduate School of Business. In addition to his full-time career, Mr. Mc Clean is actively involved in educating young professionals throughout Trinidad and Tobago and he is also the recipient of the Rotary International’s highest award, the Paul Harris Fellow.
3rd, 10th & 17th November, 2018
9.30 a.m. to 3.30 p.m.
$TTD 1,500 (3 DAYS)
Microsoft Innovation Centre, Innovation Avenue, Freeport
Secured Parking | Lunch | Computer Lab | All materials provided
Certification is awarded upon successful completion.
CARIRI and Microsoft T&T sign new partnership agreement
On 1st December, 2017 The Caribbean Industrial Research Institute (CARIRI) and Microsoft Trinidad and Tobago formalized a partnership agreement which cements the relationship between the two organizations.
In 2014, CARIRI and Microsoft opened the 116th Microsoft Innovation Centre in the world at Innovation Avenue, Freeport and the signing of this new agreement will see the continuation of this collaboration.
Signing the agreement is the new Country Head of Microsoft Trinidad and Tobago, Ms Racquel Moses as well Chief Executive Officer of CARIRI, Mr Liaquat Ali Shah. Both parties expressed their delight at this development and expressed their commitment to working together on future projects.
The Microsoft Innovation Centre (MIC) has been assisting developers, independent software vendors, entrepreneurs, researchers and students to develop and deploy innovative software solutions based on Microsoft technology. During the past three (3) years, over four hundred (400) persons have benefitted from a wide range of Information Communication Technology (ICT) training courses, workshops and competitions at the MIC, while several have taken part in the MIC Incubatee Program as well as individual ICT and business mentorship sessions. The services provided are designed to boost ICT development and foster the growth of a sustainable local software industry, through skills and professional training, industry partnerships and innovation.
Some of the stated objectives of the MIC are to focus on its Technical Incubator, which assists developers to achieve proof of concept; to have more training sessions, both developer-based and business-based and there is the intention to have more competitions to encourage the developer community to continue to expand.
CARIRI is cognizant of the critical importance of networks and networking in the Innovation process and is open to working with key stakeholders, such as Public sector organizations, Universities, Private sector companies/organizations, Research and Technology Organizations (local and foreign) and Regional and International Organizations, to advance the national Innovation agenda.
CARIRI and its Centre for Enterprise Development (CED), based in Freeport, are in a unique position to contribute to the overall development of the nation and are committed to ensure that the right partnerships are formed to further economic and social growth.
Click here to Register: https://goo.gl/forms/BKljOSvmfZbDrve03