IET CONFERENCE

“When will the future arrive?  The 4th Industrial Revolution is here. “

This was the theme of the Caribbean Industrial Research Institute’s (CARIRI’s) mega Conference entitled Innovating with Emerging Technology which was held on Wednesday 18th April at the Hyatt Regency Trinidad.

Chief Executive Officer of CARIRI, Mr Liaquat Ali Shah, gave the Opening remarks and stated ‘As part of our strategic approach, we are seeking to contribute to the  building of capacity for Innovation on a national scale and position the Institute as a Focal Point for Innovation and Technology, not just nationally, but in the region as a whole. In this context, we have recognized, based on past experience, the imperative of instituting the appropriate infrastructure to develop the areas of Innovation and ICT, as part of our capacity building efforts.  Our approach, I should hasten to add, takes cognizance of the importance of establishing a platform for sustainable economic transformation over the medium to long term, as an integral part of the diversification thrust.’

 

The sold out event saw the Minister of Trade and Industry, the Honorable Paula Gopee Scoon deliver the Feature Address in which she reiterated the government’s commitment to diversify the economy, and this includes strengthening the Information and Communications Technology (ICT) sector.

As part of the thrust to include technology in every aspect of our lives, and to showcase how small the world has become with this technology, CARIRI was able to set up a live stream to the Embassy in Washington D.C., U.S.A. for members of the Diaspora.  Additionally, His Excellency Brigadier General (Ret’d) Anthony Phillips-Spencer, Ambassador of the Republic of Trinidad and Tobago brought greetings to the audience here in Trinidad.

CARIRI was able to secure internationally recognized speakers in various areas of the 4th Industrial Revolution and the day started off with a bang as Professor Anthony Clayton of UWI Mona, Jamaica was able to speak in depth about Artificial Intelligence and Robotics.  Right after this, Mr Nelson Mac Quhae, Chief Technical Officer at Microsoft LATAM spoke about the Internet of Things and how we can expect to communicate in the future.  The Intellectual Property Office of Trinidad and Tobago then presented on the role of intellectual property in the future.

Ms Thelma Britton, the Senior Operations and Logistics Manager for Panama and the Caribbean of UBER gave wonderful insight into the operations of her company in T&T and the Caribbean and then was able to speak to the future of urban mobility.  Daniel Poliquin of IBM Corporation in Canada discussed at length smarter cities and how we can go about shaping the region.  Marla Dukharan, Caribbean Economist brought home the point of e-Government and Digital settlement networks and the day wrapped up with Dave Landry, co-founder of Datawheel which is a spin off of MIT, Boston. 

After such a full day, participants were well informed and had the chance to interact with the speakers via an application in which they could ask their questions via their mobile devices, once again incorporating technology into the Conference. 

Our region stands on the threshold of a technological revolution that will essentially alter the way we live, work, and relate to one another. In its scale, scope, and complexity, this transformation, which has been taking place for a while, will be unlike anything that we have experienced before. Although we do not yet know just how it will unfold, one thing is clear: our response to it must be integrated and all-inclusive, involving all stakeholders from the public and private sectors to academia and civil society.

Cognizant of the anticipated transformative impact of this technological development, and mindful of the need for an integrated and all-inclusive response, involving all stakeholders from the public and private sectors, as well as academia and civil society, CARIRI wanted to bring the spotlight to bear on this potentially disruptive development.   At the end of the Conference, it is clear that CARIRI was able to achieve its goal. 

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Social Media Management Workshop

COURSE OVERVIEW

In today’s rapidly evolving data-driven business world, organisations continue to recognise the strength and value of maintaining an active and robust presence on digital and social media platforms. These platforms are providing additional points of contact with stakeholders and creating new avenues to strengthen relationships. With valuable and unprecedented access to data about products, competitors and consumer behaviour, businesses with an effective social media presence and strong engagement strategy are better poised for strategic advertising, marketing, sales and customer service.

The question therefore remains- Are you there yet?

For success in today’s digital world, you must have a plan to integrate your social and mobile marketing strategies into your business strategy. Whether your company has a sophisticated engagement strategy or you are a new start-up, the immersion exercise will help you to strengthen your top level strategy, structure your review and management of digital analytics, improve your business intelligence on social media and leverage evolving trends to grow provable market share and build stronger relationships with your high value markets.

The objective of the programme is to provide participants with the practical knowledge and insights required to manage their individual and business presence on social media. It includes a practical project where students will create and evaluate a comprehensive social marketing strategy for an organisation of their choice.

This project in the Social Media Marketing will put the methodologies, tools, and insights they have learned to the test as they create a multifaceted plan to assure effective social marketing is an integral part of their business strategy.

What do I need for this course?

  • Basic computer skills and knowledge
  • A creative mind-set
  • A passion for communications, advertising, marketing, social media and data mining

 Who should attend?

  • Social Media Marketers
  • Organisations seeking to establish a marketing presence on social media
  • Anyone interested in social media communications and marketing
  • Entrepreneurs

What am I going to learn?

  1. The evolution of social media marketing in the context of Trinidad and Tobago
  2. Current practices in social media marketing
  3. To properly identify and select social media platforms to engage businesses and consumers
  4. To develop, manage, measure and adjust your traditional and social media marketing strategies, matching markets to strategies to position your brand in the global digital marketplace, maximize your business’ competitive advantage and profitably grow your business.
  5. To create targeted content and spark dialogue with various digital and social communities
  6. To manage reputational issues on social media
  7. To make more informed decisions about the structure of social media teams
  8. To apply analytical techniques correctly to monitor and measure your social media performance on multiple platforms; to use the proper tools and tactics for listening to your customer; and to appropriately use the insights gathered to target continuous improvements

The following will be covered:

Introduction to Social Media

  • The turning point in communications- Myths and facts about social media
  • Understanding the social media landscape
  • Understanding what makes content go viral
  • How and why social media is working for companies today
  • Developing a Marketing Pitch to get businesses started on social media

 Developing your social media strategy

  • Aligning social media marketing with overall business strategy
  • Developing SMART objectives for social media strategies and campaigns
  • Identifying and researching the behaviour of Target Audiences on social media
  • Identifying influencers on social media
    • Distinguishing homophily from influence
    • Leveraging peer influence for business

Twitter

  • Introduction to Twitter
  • Getting started using Twitter
  • Building Relationships: Finding the right people & accounts to follow
  • Searching for information & competitors
  • Finding and developing your voice
  • Creating and managing tweets
  • Using Twitter lists as a marketing tool
  • Monitoring conversations about your business
  • Measuring your impact on Twitter (Analytics)

Facebook

  • An introduction to Facebook, review of new features
  • Managing a personal presence
  • Creating a Business Page, Groups
  • Targeting and Building audiences
  • Improving Facebook fan engagement
  • Creating Engaging Status updates
  • Treating with Trolls
  • Polls & surveys for brand measurement/ audience engagement
  • Facebook events & marketing techniques
  • Facebook photos & videos
  • Facebook ad techniques to increase revenue
  • Ad metrics and how to figure out what is working
  • Connecting Facebook to Instagram

Instagram

  • Introduction to Instagram
  • Managing a personal and business presence on Instagram
  • Targeting and building audiences
  • Instagram photos and videos
  • Marketing on Instagram
  • Analytics

LinkedIn

  • Establishing a personal presence on LinkedIn
  • How to find and build connections relevant to you and your industry
  • Job Searcher or Employer- Using LinkedIn as an HR machine
  • Managing your LinkedIn company page
  • Optimization strategies
  • How to use LinkedIn to support content marketing
  • LinkedIn groups

Pinterest

  • Introduction to Pinterest
  • Pinterest in the Trinbagonian context
  • Pinterest Business Etiquette
  • Using Pinterest in Your Marketing Campaigns

Snapchat

  • Introduction to Snapchat
  • Snapchat content strategy
  • Managing & Tracking customers on Snapchat

Social Media Mining and Measurement

  • Understanding social media mining and measurement
    • Listening, Monitoring, Community analysis, Sentiment analysis, User engagement analysis
    • Analyzing methods to leverage search and data mining to generate advertising and win sales on social media 10: Developing a social media editorial calendar

Social Media Reputation Monitoring and Crises Management strategies

COURSE ASSESSMENT

Students will be required to complete a final project where they will create and evaluate a comprehensive social marketing strategy. This final project will put the methodologies, tools, and insights learned to the test as students create a multifaceted plan to assure effective social marketing is an integral part of their business strategy. On Completion Students will receive a certificate of completion

FACILITATOR

Kevin Mc Clean

Kevin Mc Clean currently serves as the Social Media Manager for various organisations where he has successfully applied techniques, strategies and metrics that brought growth, engagement and developed the organisation. Mr. Mc Clean has over seven years’ expertise in Social Media Management and he has experience in social communications integration for organisations in the Human Resources, Tertiary Education, Early Childhood / Primary Education and the Automotive Industries. As a Social Media Strategist, Mr. Mc Clean has led social media marketing programs, online engagement in social platform programmes and social marketing for B2B professional services companies.

He has also attained a professional certification in Social Media Strategy from the Arthur Lok Jack Graduate School of Business. In addition to his full-time career, Mr. Mc Clean is actively involved in educating young professionals throughout Trinidad and Tobago and he is also the recipient of the Rotary International’s highest award, the Paul Harris Fellow.

SCHEDULE

3-Day Workshop:

Saturday 21st July, 2018

Saturday 28th July, 2018

Saturday 4th August, 2018

TIME

9.30 a.m. to 3.30 p.m.

PRICE

$TTD 1,500 (3 DAYS)

LOCATION

Microsoft Innovation Centre, Innovation Avenue, Freeport

REGISTRATION

Registration Deadline: Monday 16th July 2018

Secured Parking | Lunch  | Computer Lab | All materials provided 

Certification is awarded upon successful completion.

Events

CARIRI and Microsoft T&T sign new partnership agreement

CARIRI and Microsoft T&T sign new partnership agreement

On 1st December, 2017 The Caribbean Industrial Research Institute (CARIRI) and Microsoft Trinidad and Tobago formalized a partnership agreement which cements the relationship between the two organizations. 

In 2014, CARIRI and Microsoft opened the 116th Microsoft Innovation Centre in the world at Innovation Avenue, Freeport and the signing of this new agreement will see the continuation of this collaboration.

Signing the agreement is the new Country Head of Microsoft Trinidad and Tobago, Ms Racquel Moses as well Chief Executive Officer of CARIRI, Mr Liaquat Ali Shah.  Both parties expressed their delight at this development and expressed their commitment to working together on future projects. 

The Microsoft Innovation Centre (MIC) has been assisting developers, independent software vendors, entrepreneurs, researchers and students to develop and deploy innovative software solutions based on Microsoft technology. During the past three (3) years, over four hundred (400) persons have benefitted from a wide range of Information Communication Technology (ICT) training courses, workshops and competitions at the MIC, while several have taken part in the MIC Incubatee Program as well as individual ICT and business mentorship sessions. The services provided are designed to boost ICT development and foster the growth of a sustainable local software industry, through skills and professional training, industry partnerships and innovation.

Some of the stated objectives of the MIC are to focus on its Technical Incubator, which assists developers to achieve proof of concept; to have more training sessions, both developer-based and business-based and there is the intention to have more competitions to encourage the developer community to continue to expand. 

CARIRI is cognizant of the critical importance of  networks and networking in the Innovation process and is open to working with key stakeholders, such as Public sector organizations, Universities, Private sector companies/organizations, Research and Technology Organizations (local and foreign) and Regional and International Organizations, to advance the national Innovation agenda.

CARIRI and its Centre for Enterprise Development (CED), based in Freeport, are in a unique position to contribute to the overall development of the nation and are committed to ensure that the right partnerships are formed to further economic and social growth.

Ms. Moses of Microsoft Trinidad and Tobago and Mr Shah of CARIRI
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CARIRI and exporTT sign MOU

Signing the MOU on behalf of CARIRI was the Chief Executive Officer, Mr Liaquat Ali Shah; and representing the interests of exporTT was its Chairman, Mr Ashmeer Mohammed. Senator the Honorable Paula Gopee Scoon, Minister of Trade and Industry witnessed the signing.

With the aim of facilitating a greater awareness of programmes which will assist businesses to incorporate innovation into their processes, The Caribbean Industrial Research Institute (CARIRI) in partnership with the Chaguanas Chamber of Industry and Commerce (CCIC) hosted a session entitled ‘Encouraging Innovation in Corporate T&T’ on Wednesday 19th July, 2017 at CARIRI’s  Centre for Enterprise Development, Freeport. 

 

CARIRI and the CCIC have established a strong relationship that is built on both organizations’ desire for diversification and growth in the economy.

 

This particular session was geared towards promoting the intent of the CCIC to remain proactive in providing avenues for businesses in the Central area and this was the platform that CARIRI chose to promote two new initiatives that will greatly assist organizations. 

 

The first, is the Innovation Gap Analysis Programme (iGap) which is intended to identify and engage potential innovations in existing companies and will also address the need to develop a culture of Innovation in private sector enterprises, particularly SMEs, based on the recognition that SMEs are particularly vulnerable to the rapidly changing dynamics of the international economic environment and, to remain competitive, these enterprises must keep their value proposition current, relevant and valuable to customers.

 

The Data Innovation Solutions Centre (DISC) is the second initiative, which involves Business Intelligence and Data Analytics which will use the respective organizations data to provide information that can assist in making more sustainable and innovative business decisions.

 

This session also facilitated the signing of a Memorandum of Understanding (MOU) between CARIRI and exporTT. The signing of the MOU was witnessed by Senator the Honourable Paula Gopee Scoon, Minister of Trade and Industry.

 

This MOU will see greater collaboration between the two institutions; its general intent is to amalgamate the efforts of both parties by leveraging on the strengths and synergizing current projects/programmes.

 

Some of the aims of the MOU focus on the promotion of Data Analytics solutions, capitalizing on existing and upcoming technology and trade agreements, sharing of industry information on legal and regulatory developments, market intelligence and information on global trends as well as identification of expertise for advancement of local and regional skill sets, among a host of other initiatives.

 

CARIRI and exporTT have outlined as a priority, their commitment to the development of the local economy and maintain that more can be done together.  The Minister of Trade and Industry commended both organizations for taking this initiative as she endorsed the collaboration.

 

The signing of the MOU with exporTT and the collaboration with the Chaguanas Chamber of Industry and Commerce opens up a new world of possibilities that will translate into tangible offerings in the near future from all parties.

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INNOVATION GAP ANALYSIS PROGRAMME (IGAP): Encouraging Innovation in Corporate T&T

Dr Hallgren in the midst of his presentation on the Innovation Gap Analysis Programme: The Danish Context and its Applicability to T&T in the Current Economic Environment

On Wednesday 3rd May at its flagship hub for innovation, the Centre for Enterprise Development in Freeport, the Caribbean Industrial Research Institute (CARIRI) launched one of its newest services for Innovation called the ‘Innovation Gap Analysis Programme’ (IGAP) which is aimed at fostering and encouraging innovation in Small and Medium sized Enterprises (SMEs). 

 

Innovation is ‘Creativity Being Implemented’; this is CARIRI’s own definition and something that the Institute has continually been seeking new opportunities and avenues to encourage innovative thinking.  As part of its ongoing thrust to build capacity for Innovation on a national scale, and thereby contribute more substantively to the achievement of Government’s national goal of economic diversification, CARIRI has initiated the implementation of this programme.

 

IGAP is modeled along the lines of the Danish Technological Institute’s (DTI’s) Innovation Agent Programme (IAP) and is being implemented at CARIRI with consultancy support from the DTI, under a Collaboration Agreement between the Institutes.

 

This relationship with the DTI was formed due to CARIRI’s association and membership in the World Association of Industrial and Technological Research Organizations (WAITRO).  There are over 150 members of WAITRO from around the world and CARIRI has been searching for partnerships that will benefit the country and the region, and this is just one of them.  

 

The IGAP programme is intended to identify and engage potential innovations in existing companies and will also address the need to develop a culture of Innovation in private sector enterprises, particularly SMEs, based on the recognition that SMEs are particularly vulnerable to the rapidly changing dynamics of the international economic environment and, to remain competitive, these enterprises must keep their value proposition current, relevant and valuable to customers.

 

In this context, the IGAP would provide assistance at a number of levels, including:

 

  • Facilitating co-operation with national, regional and international knowledge and Innovation systems,
  • Helping companies gain access to knowledge, for instance, about new technologies and solutions that they were not aware of before and assisting them in applying that knowledge to strengthen their business and enhance competitiveness.
  • Showing companies how to generate value for their business by investing in Innovation.
  • Supporting companies, particularly SMEs, in thinking “out of the box”, using their imagination, and being attentive to other factors playing a vital role in Innovation processes.
  • Helping companies, both large and small, in undertaking Innovation activity by actually developing pretotypes/prototypes, initiating user test of new business ideas and accelerating quickly to market.

 

Dr Erik Hallgren, Senior Consultant in Innovation at DTI’s Centre for Ideas and Innovation, who is quite knowledgeable and experienced in Facilitation and Development of Innovation Processes in SMEs, spoke at the session and captured the imagination of the audience on the innovation process.  In his presentation, Dr Hallgren encouraged people to think beyond the box and get beyond the thought that we can’t compete with countries like China.  He stressed that people in this country were very innovative and he had seen and heard of many ideas that, if commercialised, could become major players in the European market.  He took the audience through the Danish innovation process and then attempted to show the linkage to T&T in the current economic environment.  He then went on to further expound on the way forward for the programme and how we can use the IGAP as an essential took in developing the innovation eco-system in private sector enterprises. 

 

Chief Executive Officer of CARIRI, Mr Liaquat Ali Shah urged the audience to incorporate innovation in their daily lives and to not just treat the word innovation as another fad but to understand how it can catapult an SME into the global arena.  Mr Shah has been an advocate of innovation and what can be achieved when this concept is applied.  It is with this thinking that many of the SMEs that attended the session were able to sign up for a complimentary IGAP visit to their organization to start the process of implementing an innovative culture into their processes. 

 

For more information on this programme, feel free to contact us at 299-0210 ext 5048 or email us at awilliams@cariri.com

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